Date:Fri, 13 Feb 2015
Roche Diagnostics Middle East launched the newest innovations in in-vitro diagnostics during this year’s Arab Health Exhibition & Congress 2015. At this occasion, Exhibitors TV spoke with Moritz Hartmann, General Manager of Roche Diagnostics Middle East about the new innovations and brought this video insight for Exhibitors TV's global audience in 190+ countries. Moritz Hartmann was of the opinion that the launch of the latest laboratory solutions will deliver quality and reliability for more accurate results in the areas of laboratory automation, coagulation and histopathology. Following the launch of these cutting edge technologies, a tour of the RDME Academy and Customer Support Center was also provided in the Fujairah Lounge Area. The RDME Academy showcased their ‘Classroom of the Future’, whilst the Customer Support Center featured the regions first remote professional support system. Sample training sessions were also conducted by Roche Diagnostics Middle East’s team of specialists. Jean Claude Gottraux, President of Roche Professional Diagnostics and Dr Michael Heuer, President of Roche Diagnostics, EMEA and Latin America were also present at the launch. The launch PR was well-managed by Hill+Knowlton Strategies.